
Episode #45 Is Customer Happiness Overrated? : The Truth About Value Delivery ft. Damien Howley (Nimbello)
In the world of business, the concept of customer happiness has long been regarded as the holy grail. Damien, CCO at Nimbello, argues that customer happiness should not be the primary objective in business. Instead, it should be viewed as a lagging indicator, a result of delivering value and meeting customers’ objectives.